World-class brands, delivered for Indian industry.
Since our first channel partnership with MSA in 2014, ASE has built direct relationships with the manufacturers who define industrial protection — head, hand, body, respiratory, fall, footwear, and thermal. We bring their certified products to high-risk Indian operations, then deliver the surveys, training, and service around them so the right protection is specified, supplied, and actually worn.
A partner network, not a price list.
Representing a brand is easy. Standing behind it — with the right specification, local stock, training, and service — is what makes a partnership worth something to your site.
Curated, not catalogued
We represent the brands that define industrial protection — certified to global standards — not a warehouse of whatever's cheapest.
One accountable source
Eight world-class brands, one relationship. No juggling vendors, no gaps where one supplier's responsibility ends and another's begins.
Products + the system around them
Every partner product arrives with the PPE survey, training, and audits that make it work — protection, not just procurement.
Eight brands. Head to toe, and the air in between.
From one mechanical supplier to a full safety network.
- 1998
Established as a mechanical product supplier.
- 2014
Channel partner with MSA — entry into the safety sector.
- 2018
Partnered with Ansell for hand and body protection.
- 2019
Channel partner with Sweet-Orr, Pan India.
- 2023
Partnership with Globus-UK.
- 2024
Channel partner with Safety Jogger.
One partner, every world-class safety brand.
Tell us your site risk or product need. We'll match the right partner product — and deliver the survey, training, and service around it.